The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths about modern B2B advertising. We talk about how the acquiring journey is now entirely fragmented and the manner in which neighborhood building can aid online marketers take back control of the explorati… Read More